Barnes and Mullins

Barnes and Mullins

Musikmesse offers free seminars to trade visitors

Trade visitors to this year’s Musikmesse in Frankfurt (5 to 8 April) will be able to take advantage of the show’s Business Academy free of charge and without the need for prior registration.

More than 20 lectures will be available over all four days of the show in Hall 11.1 and there will be a simultaneous translation service in both German and English. The subjects covered will range from the exotic (France’s Nelly Ben Hayoun, ‘Designer of Experience’ at the SETI Institute (Search for Extra-terrestrial Intelligence), will discuss the importance of visions and fundamentally new ways of thinking) to the extremely current, such as the lecture by lawyer Martin Bolm, who will outline the legal facts and challenges posed by CITES. Similarly, Matthias Dubbert, Head of the European Policy Department, Association of German Chambers of Commerce and Industry (DIHK) in Brussels, will consider the consequences, chances and risks of Brexit for the German (music) business.

‘In an age of changing customer behaviour and new legal and political circumstances, we want to give participants the opportunity to get ahead in terms of knowledge. We are delighted that, together with our partners, we are able to offer an attractive programme of lectures, panel discussions and workshops’, says Michael Biwer, Group Show Director of the Entertainment, Media & Creative Industries Business Unit of Messe Frankfurt Exhibition GmbH.

‘Against the background of a process of structural change, the focus of the lectures will be on practical relevance and the subjects relating to communication, sales, law, compliance and marketing oriented towards the needs of the musical-instrument sector’, adds Daniel Sebastian Knöll, Chief Executive of Society of Music Merchants (SOMM), which is organising the programme in cooperation with Messe Frankfurt.


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