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Barnes & Mullins | Award Winning Musical Instrument Distribution

Orange Amps and Ed Sheeran Launch New ES Series Amplifiers with Global Grassroots Music Campaign

Introducing the ES3, ES60 and ES100: a new artist collaboration focused on sound portability and performance. Watch Ed Sheeran talking about the new amps.

The launch of the new Outlowd Ed Sheeran ES Series features a collaboration with Ed Sheeran designed to inspire more people to play music, in every setting.

Developed in partnership with one of the world’s most recognisable singer-songwriters, the ES Series brings together Orange’s distinctive design and analogue heritage with a modern, musicians approach to acoustic and broader instrument amplification.

The range launches with three new models – the compact ES3 acoustic amp and Bluetooth speaker, the performance-focused ES60 2-channel portable busking amp, and the flagship ES100 acoustic amp and portable PA – each designed around real-world music listening and playing, from songwriting at home to busking, touring and live performance.

At the centre of the launch is the ES60, described by Orange as “the ultimate busking amplifier”. Designed specifically for modern performers and singer-songwriters, the ES60 combines long-lasting battery-powered portability, with professional live performance sound and features, allowing musicians to perform virtually anywhere without needing mains power.

Delivering a typically ‘Orange Amps loud’ 60 Watts, through a specially crafted 8” Voice of the World whizzer cone speaker, the ES60 features dedicated guitar and vocal channels, +48V phantom power, built-in reverb, Bluetooth audio playback, balanced line out and FX loop connectivity. A rechargeable Li-Ion battery and included padded gig bag complete a package designed for musicians constantly on the move.

Ed Sheeran said:

“Music doesn’t start in arenas or on streaming platforms. It starts in bedrooms, youth clubs, pubs, schools, parks, living rooms and street corners. That’s where I found my voice. I think tiny venues are super important to learn how to perform and busking teaches you not to sweat the big stuff.

I wanted this project with Orange to feel honest to that – celebrating local musicians, local communities, and the idea that anyone can start somewhere.

Playing music is a really fun thing to do and it should always be fun. It should feel like an escape. Now I’m in my 30s, I just want to do things that I enjoy and get excited by. With this collaboration, it was like, would I use this? Is this something that I need in my life as a musician? And the answer was yes.”

The ES3 serves as the smallest and most portable model in the range, a rechargeable 3-Watt acoustic amplifier with reverb control, full range 4” speaker, Bluetooth playback, USB-C charging and a leather carry strap – aimed at home use, practice, and casual performances.

Meanwhile, the ES100 has been designed as a fully professional acoustic solution for larger performances and demanding live environments. Featuring a 12” Celestion full-range neodymium driver paired with a state-of-the-art neodymium Celestion HF tweeter, the ES100 delivers increased headroom, clarity and full-range response for professional acoustic players and vocal performers alike.

Sarah Yule, Managing Director of Orange Amplification, commented:

“What made this collaboration feel right from the beginning was that it came from a very real place. Before streaming numbers and stadium tours, Ed’s music started in community spaces and street corners. That’s still true for others today and is an important beginning – that with nurture – feeds the whole music ecosystem. The ES Series was designed around that journey; products that feel approachable, inspiring and genuinely useful for musicians at different stages of their musical lives.”

Alongside the hardware launch, Orange is also unveiling Outlowd: Play It Home, a global campaign celebrating grassroots music culture and emerging local talent.

Play It Home launched in Ed’s hometown of Ipswich, Suffolk on Friday 5th June, with around two thousand Ed Sheeran fans flocking to see him perform a 6-track set alongside local singer-songwriter Lianne Kaye. One local 9-year-old school boy, Felix, was delighted that Ed chose to give him his brand new amp from the performance at the end of the set. To help Felix with his dream to become a musician, his next 12 months of music lessons will be fully funded. This will make him the first to receive support via the campaign, which aims to give back to the community in each city it visits through equipment donations and financial support for youth music programmes, rehearsal space initiatives, and community projects. 

Cliff Cooper, Founder and CEO of Orange Amps said:

“It’s a real pleasure to work with Ed. He is such a talented and caring person who does so much to introduce people into music”. 

The campaign will also spotlight local artists through intimate performances filmed in meaningful locations, travelling globally through a series of retailer-supported sessions in towns and cities around the world including Guildford, Toronto, Paris, Sydney, Los Angeles, Tokyo, and Bamberg.

The Outlowd by Ed Sheeran ES Series launches globally today through Orange Amps website and selected Global retail partners priced at:

ES3 : £149 / €179 / $199 – Available now

ES60 : £499 / €599 / $699 – Available now

ES100 : £1099 / €1299 / $1499 – Pre order now, available September 10th 2026.

Orange Amps, a British pioneering force in the audio world, has a reputation for delivering innovative technology, built with uncompromising attention to detail and quality. From classic guitar and bass amplifiers to original and inventive consumer goods, Orange products cover everything from performance to playback. With a sonic legacy spanning nearly 60 years, Orange’s renowned British Tone has been relied on by some of the world’s greatest rock icons, including Jimmy Page, Stevie Wonder, James Brown, Fleetwood Mac, Oasis, Madonna, Jim Root and Geddy Lee. www.orangeamps.com

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