Concordia LLC, the intellectual property holding company for the Dean Guitars, Luna Guitars, and ddrum brands, and its authorised operating company Armadillo Distribution Enterprises (collectively, the “Companies”), have announced they have voluntarily filed for protection under Chapter 11 of the United States Bankruptcy Code in the Middle District of Florida. Chapter 11 is a court-supervised reorganisation that allows the Companies to restructure financial obligations while continuing normal business operations.
“This is a proactive step to strengthen our financial foundation and position these iconic brands for long-term success,” said Pamela Keris, owner and CEO. “Resolving the financial pressures of recent years allows us to focus fully on growing what we’ve built. We remain fully committed to our customers, our dealer network, and our employees. Dean, Luna, and ddrum are strong brands, and this process will allow us to emerge as a more resilient organization.”
The Companies have filed customary first-day motions seeking court authorization to continue paying employee wages and benefits and to maintain vendor and dealer relationships without interruption. Concordia LLC retains full ownership of all intellectual property associated with the Dean Guitars, Luna Guitars, and ddrum brands throughout this process. Armadillo wishes to assure both its retail and consumer partners that all existing orders, dealer relationships, and customer commitments will continue to be honoured without interruption.
About Armadillo Distribution Enterprises
Founded in 1994 and headquartered in Tampa, Florida, Armadillo Distribution Enterprises is a family-owned musical instrument company and the authorized operating company for the Dean Guitars, Luna Guitars, and ddrum brands. For three decades, Armadillo’s instruments have been played by beginners and touring professionals alike, supported by a network of 400+ dealers and partners across the United States around the world. The company remains committed to building quality instruments and serving the musicians, dealers, and employees who rely on its brands every day.
This release contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially. The Companies undertake no obligation to update any forward-looking statements.

