Barnes and Mullins

Barnes and Mullins

Martin reinforces Rainforest Alliance link with major promo

Veteran guitar maker Martin Guitar has announced it is teaming up with the Rainforest Alliance on a ‘public engagement’ campaign, #FollowTheFrog.

The multi-phase campaign will use Martin’s social media platforms, Martin Ambassador James Valentine of Maroon 5, and public events to draw attention to Martin’s commitment to the environment and its collaboration with the Rainforest Alliance.

As part of the campaign, Martin will chronicle the manufacturing of a guitar, certified by the Rainforest Alliance for meeting the strict standards of the Forest Stewardship Council (FSC).

Martin Guitar’s multiple social media platforms and corporate website will allow people to #FollowTheFrog throughout the journey of the instrument’s production, from conception to the final stage of adorning it with the Rainforest Alliance Certified seal, featuring the organisation’s tree frog logo inside the guitar.

When ready in early 2017, the finished guitar will be given to Martin Ambassador James Valentine, lead guitarist of the multi-platinum selling rock band Maroon 5, who will lead Phase 2 of the Martin Guitar #FollowTheFrog campaign.

The first phase of the campaign will feature special messaging on both Martin Guitar’s and the Rainforest Alliance’s digital platforms, as well as informational booths hosted by the Rainforest Alliance and Martin Guitar at key music festivals.


Latest articles

Related articles