Barnes and Mullins

Barnes and Mullins

C.F. Martin & Co. Welcomes New Strings Business Leader

C.F. Martin & Co. announced today that Brian Hall has joined the company as Senior Director – Strings Business Segment Leader, filling a newly created position and signaling the company’s renewed focus on growing their strings business.

Hall is an experienced executive who has worked with and consulted for numerous consumer brands in his 14-year career, including General Mills, Steinway, Whirlpool, and Kawai Musical Instruments. A multi-instrumentalist with a strong business background, Brian brings the creativity of a jazz musician and acumen of a data scientist to this role. He has a long track record of delivering double-digit growth for brands across multiple categories.

“For more than 50 years Martin has been manufacturing strings.  As the largest maker of acoustic guitars, it only makes sense for us to do so, and strings remain an important part of our business that we want to continue to grow,” said Martin President and CEO, Thomas Ripsam. “I am confident that Brian’s extensive experience, creativity and passion for the brand will help us take strings to the next level.” 

Brian earned a Bachelor of Music from Brigham Young University and an MBA from the University of Michigan’s Stephen Ross School of Business. “As a university music student, I fell in love with the guitar thanks to hours of picking on a roommate’s prized Martin,” said Brian. “Since then, I have admired this brand for making the finest guitars in the world, and I’m honored to join the team at Martin as the new Strings Leader. In creating this new position, Martin has reaffirmed the role strings play in the company’s aim to unleash the artist within us all and I couldn’t be more thrilled to be a part of that mission.”


C.F. Martin & Co.® has been making the finest handcrafted acoustic guitars since 1833. For the biggest names and the most revered musical legends. For the pioneers, the rebels, and the dreamers. For anyone who cares about music and loves making it.

Yes. We’ve got history and pedigree as long as your arm. And we’re proud of it. But you know what really matters to us? Making Martin guitars, ukuleles, and strings so great that they help anyone and everyone’s creativity fly. Whoever plays them, whatever they want to say, wherever they want to go.

There’s a passion that runs through this organization. From our employees to our loyal customers to our business partners across the globe. This passion fuels our ambition to give you the very best tools to share your music with the world for generations to come.

You don’t need to be the next Bob Dylan or Joan Baez to appreciate the unbeatable tone of a Martin. Though, who knows? You just might be. Let’s find out together.

Nearly 200 years of making great music. Want to come with us? Visit

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