Musikmesse 2018 “Business Academy inspired by SOMM” returns for third time

Musikmesse 2018 "Business Academy inspired by SOMM" returns for third time

Frankfurt’s Musikmesse 2018 (11th – 14th April) will see the ‘Business Academy inspired by SOMM’, a professional development programme especially for the musical-instrument sector, return for its third season.

The programme in Hall 11.1 will offer workshops, impulse lectures and keynote addresses by speakers from the worlds of business, law, science, politics and media. Thanks to simultaneous translations, all lectures will be available in English and German.

Musikmesse says the highlights of the lecture programme include “Blockchain or block flute – about the sense or nonsense of Blockchain technology in the music instrument market” (Steffen Holly, Fraunhofer Institute for Digital Media Technology), “Trade in CITES protected woods for music instruments” (Dr. habil. Gerald Koch, Thünen Institute) and “The new EU Data Protection Regulation – what companies need to consider” (Benjamin Spallek, Creditreform Compliance Services GmbH).

‘The developments driving the musical-instrument sector are many and varied. Together with our partners, we offer a first-class opportunity at Musikmesse for participants to imbibe ideas for their own business model and to exchange ideas and information face-to-face with experts and competitors about challenges and solutions’, says Michael Biwer, Group Show Director of the ‘Entertainment, Media & Creative Industries’.