Steve Harvey, former Editor in Chief and Events Director, Music Division of Acoustic magazine, has been appointed International Marketing Consultant by C.F. Martin the renowned US acoustic guitar maker.
Harvey will assume the responsibility for enhancing Martin’s brand presence across Europe, working closely with the company’s distributors and international sales management team.
Harvey is a well-known figure within the industry and brings with him extensive experience having worked at various publishing houses over the last fifteen years. Following eight years spent at the BBC, he entered the MI industry in 2002, working as Title Manager, and subsequently Managing Editor for Bass Guitar Magazine, at Oyster House Media. In 2004, Harvey became a Director of Oyster House Media and was instrumental in the launch of Acoustic, serving as the magazine’s Editor for its first four years. In 2008 Harvey left Oyster House Media and became part of the writing team for Guitarist magazine in an effort to help balance the electric/acoustic editorial remit. Later, he joined Blaze Publishing, following its rescue of the Oyster House titles, resumed the editorship of Acoustic and took on the role of show organiser. More recently, following the sale this year of Blaze to Future Publishing, Harvey had a brief spell with the Bath-based publisher.
“Steve brings to the Martin Guitar company a wealth of MI industry knowledge and expertise that will greatly enhance our marketing and branding efforts throughout Europe”, said Amani Duncan, V.P. Brand Marketing. “With our growing presence outside of the U.S., Steve will be a wonderful addition to our organization as we believe having him as “boots on the ground” will provide our valued distributors and International Sales Managers with a key resource.”
“Acoustic guitar is and has always been my first love”, says Harvey. “I have thoroughly enjoyed both tenures at Acoustic, and I shall particularly miss overseeing the London music shows, but the offer to work with the world’s most famous and respected acoustic guitar manufacturer is too good an opportunity to miss. I am looking forward to utilising the experience I have gained within the MI industry over the past fifteen years or so, as well as take on new and exciting challenges with Martin Guitar.”