 and Alesis® Drums today announced a strategic partnership uniting the most iconic name in cymbal sound with a modern pioneer of percussion technology.){kind=link}
Avedis Zildjian Co.® (Zildjian®) and Alesis® Drums today announced a strategic partnership uniting the most iconic name in cymbal sound with a modern pioneer of percussion technology. Together, the partnership brings Zildjian‘s expertise in cymbal sound and musical expression into Alesis’ advanced electronic percussion ecosystem delivering greater realism, nuance, and inspiration to drummers in all areas of music performance and production.
Honouring Legacy, Embracing The Future
For both Zildjian and Alesis Drums, the partnership is a natural extension of what they’ve always done: Zildjian crafting the cymbal sounds drummers of all levels reach for, and Alesis Drums building the technology that puts expressive, high-performance instruments within reach of every player.
“Zildjian cymbals have shaped the sound of modern drumming for generations, making them a perfect partner as we continue to raise the bar for electronic drums,” said Michael Weber, Director of Marketing, Alesis Drums. “We’re excited to put these sounds into the hands of drummers of all skill levels and see what they’re inspired to create.”
“Our partnership with Alesis Drums allows more musicians than ever to experience the sound of authentic Zildjian cymbals,” said John Stephans, CEO, Zildjian. “It directly aligns with Zildjian‘s vision to inspire people to express themselves through music, and that has always meant meeting drummers wherever they play.”
The Standard of Cymbal Tone
This partnership is marked by hand-selecting cymbals straight from Zildjian‘s exclusive Artist Vault, a collection historically reserved for official Zildjian Artists to shape their signature sound. Alesis and the industry-renowned team at BFD Drums pulled from this library and recorded the cymbals in stunning detail. The result brings these coveted sounds to drummers in an authentic and expressive playing experience.
“The Artist Vault is sacred ground—for decades this is where the world’s greatest drummers have come to choose their cymbals and find inspiration,” said Weber. “Capturing them with the BFD team’s meticulous sampling process means that when an Alesis player strikes a cymbal, they’re experiencing the nuanced sound of those cymbals, with all the depth and character that makes a Zildjian a Zildjian.”
“Every drummer deserves the same sound the world’s greatest drummers reach for,” added Stephans. “We’re opening our vault, quite literally, because drummers deserve nothing less than our very best.”
Bringing Legendary Cymbal Sound to Your E-Kit
With the partnership launch, Alesis and BFD users will gain access to a new collection of exclusive Zildjian sound expansion packs, bringing some of the world’s most sought-after cymbal sounds directly to electronic drummers and producers. The first sound pack, Zildjian Session Mix Vol. 1, is available now, with additional expansions arriving in late August and continuing to release regularly throughout the year. Drawn from iconic cymbal families and modern favorites, these premium sound packs will be available across BFD Player, BFD 3.5, and Alesis Strata modules, giving users a seamless way to expand their sonic palette with authentic Zildjian sounds.
Today’s announcement marks only the beginning, with the two brands already at work on the next wave of innovation that will continue to expand across Alesis Drums, BFD, and other inMusic brands.
For more information, visit www.alesisdrums.com and www.zildjian.com. Follow Alesis Drums on Instagram, TikTok, YouTube and Facebook, and follow Zildjian on Facebook, X, Instagram and YouTube.
About Alesis Drums
Alesis Drums, a leader in electronic drum kits, is renowned for delivering advanced technology, dynamic sound, and exceptional playability to drummers of all levels. Since debuting the innovative XT Reverb in 1985, Alesis has consistently pushed the boundaries of music gear—designing accessible, performance-ready tools for the stage, studio, and home. Today, the brand continues to shape the future of electronic percussion with a wide-ranging portfolio that includes drum kits, keyboards, monitors, recording equipment, and Bluetooth®-enabled audio solutions. Alesis is proud to be part of the inMusic family (inmusicbrands.com), a global collective of premier music technology brands.
About Zildjian
Avedis Zildjian Co. has set the standard for high-performance musical instruments since 1623. As the world’s leading maker of cymbals, drumsticks, and percussion mallets, Zildjian products are sold across the world with the mission to inspire people to express themselves through music. From the beginner to the world’s greatest rock stars, jazz performers and concert percussionists, amateurs and pros alike choose Zildjian, and Vic Firth products to share their musical expression, without compromise.