CD Baby and Soundrop, both owned by Downtown Music Group, have teamed up with Rotor to offer artists a better, easier, and cooler tool to make Spotify’s Canvas videos, the engagement-boosting 8-second loops that artists can add to their tracks. The new, sleeker tool will let CD Baby and Soundrop artists quickly and inexpensively make these videos, turning them into truly eye-catching visual companions to their music.
“When artists get in touch with us looking for help or advice, one of the most common questions they have is how to make those short Spotify videos,” explains Alex Trevino, Strategic & Partner Manager at CD Baby. “We always let artists’ needs and requests guide what tech and tools we develop and offer, and this is something many of our artists need.”
For $9 or less, artists can transform their tracks into impressive videos ready for upload to Spotify in a matter of minutes. It will offer maximum inspiration with minimal video-editing knowhow, allowing artists to create something awesome easily. Artists can upload their own videos or choose from a million clips, then add visual filters, effects, and looping styles. This specialized video creator will let artists preview their creation exactly as it will appear on Spotify, even how it will look on different devices and smartphones. (Rotor plans to expand to other short video formats soon, as more and more streaming services offer video with tracks.) CD Baby and Soundrop artists are the first to gain access to this tool.
“Our companies share similar roots and we really admire CD Baby and Soundrop’s artist community. They are completely dedicated to their art,” says Diarmuid Moloney, CEO of Rotor. “Musicians have faced mounting pressure to create more and more vid content, but the majority of musicians and even major labels don’t have the tools or the means to keep up. The old method is too expensive, costing hundreds of dollars for a Canvas video on average. These new tools are matched to the pace and quality fans expect. They give time back to musicians to let them make more music.”
“Our artists put their hearts and souls into their art, and we want to build partnerships with innovators who care about quality, who understand that even a seconds-long video matters when it comes to expressing an artist’s vision,” notes Joel Andrew, CD Baby President and lifelong musician. “This partnership with Rotor will help us help musicians do more of what they love.”
About CD Baby
CD Baby, one of the largest distributors and rights administrators of independent music on the planet, is a comprehensive artist-services platform that makes it easy for independent musicians to distribute, promote, and monetize their music so they can thrive outside the major-label system. Built on the belief that every artist should be able to pursue their vision without compromise and have an equal opportunity to be heard, CD Baby’s distribution services, self-promotion tools, and educational initiatives are designed to increase artist autonomy and empower independent artists to build their audiences without corporate assistance. Home to over 1 million artists and more than 9 million tracks, CD Baby has paid out over $1 billion in royalties to artists since its founding in 1998, and it currently administers publishing rights for over 300,000 songwriters.
Owned by Downtown Music Holdings, Soundrop makes it easy for cover artists, collaborators, and creators distribute, promote, and monetize their music. By developing and acquiring the best technologies for distributing and monetizing copyrighted media, Soundrop provides indie artists with the best, easiest-to-use tools for promotion. Soundrop puts the clients’ interest first in a mission to level the playing field, and they are the go-to tool for YouTube creators.
Rotor is an audio/visual technology company that enables video content creation at scale for artists, labels, rights holders and services companies. Using proprietary software and an exclusive video content library, they make it fast, easy and affordable to regularly create videos for every song released. The Rotor team is made up of musicians, engineers and video directors who’ve built video tech for Google and YouTube; created music videos for Primal Scream, DeadMau5 and Underworld; and who’ve managed major record labels.