Barnes and Mullins

Barnes and Mullins

D’Addario to begin German direct sales in Jan adds sales director and recruiting now

D’Addario Europe will begin its previously announced direct sales operation in January 2018. The programme swings into action on 1st December this year, when Oliver Schuetz will join D’Addario Europe’s management team with responsibility for the German sales and marketing office. Schuetz  joins D’Addario from Fender, where he served as European Sales Director, responsible for running the Fender sales team across 26 countries.

‘I am delighted to welcome Oliver to the team. The experience, skills and industry knowledge he brings will be a significant asset to us. The D’Addario Europe team is very excited to begin working with him’ says D’Addario Europe MD, Simon Turnbull. Schuetz will be responsible for managing the Germany team based in Frankfurt, selected for its central location, solid transport and infrastructure, and its dense population, D’Addario says. The Frankfurt office will provide sales, marketing and customer service support to D’Addario customers in Germany, Austria, The Netherlands and Northern Belgium.

On 19th January 2018, D’Addario Europe will begin directly serving German and Austrian customers with guitar and percussion products sold under the D’Addario, Planet Waves, Evans, Puresound and Promark brand names. The company says more announcements will be made in the near future regarding additional brands in other countries.

Recruitment of the sales & marketing team to be based in the Frankfurt office has begun and interested candidates can check the vacancies available at

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