One of the success stories of the recent Music China show was the agreement reached between the UK’s Tanglewood Guitars and Viet Thuong Music, Vietnam’s premier MI Distributor, to grant exclusive partner distribution rights for Vietnam.
Tanglewood says this new partnership represents the 61st country to have direct access to Tanglewood guitars through a professional distribution partnership based on territory.
‘Viet Thuong Music are a powerhouse distributor in the region, based in Ho Ch Minh City, they have both distribution and retail interests in the country so know the market incredibly well,’ Tanglewood says.
Viet Thuong Music’s spokesman, Dai Nguyen Quang reported that his initial attraction to the brand was drawn after viewing the recent growth of Tanglewood’s profile in Thailand and Indonesia, and the success those partners have been having marketing Britain’s biggest selling acoustic brand into their respective territories. Recognising an opportunity in his own country, Dai made arrangements to visit Tanglewood’s Shanghai show booth and cement an exclusive distribution deal.
‘Tanglewood recognise that Viet Thuong Music have a dedicated sales force visiting retailers all over Vietnam and are the absolute best company to grow the brand carefully and professionally over the coming years, building a long term foundation and partnership for many years to come. First container deliveries will arrive into the country in January 2018 and interested local parties are invited to contact Viet Thuong Music for stockist information.’
Info: www.vietthuong.vn and www.tanglewoodguitars.co.uk