US tuner and metronome specialist Peterson is the latest brand to be acquired for pan-European distribution by the Audio Distribution Group.
Founded in 1948, Peterson made a huge impact among professional musicians with its pioneering strobe tuners, a technology which the company continues to exploit today.
Recently, Peterson has added the innovative BodyBeat series of tactile metronomes and accessories.
Peterson VP of Sales Pat Bovenizer says: ‘We are very happy to work with Audio Distribution
Group and their experienced team to provide our brand to European dealers quickly and conveniently. ADG’s background, knowledge and high level of customer support are right in line with what Peterson has provided for nearly 70 years’.
ADG’s CEO Steve Russell adds, ‘Peterson has been a favourite brand of ours for some time and we
are extremely proud to have the opportunity to represent these exceptional products in Europe. We’re sure that all current Peterson retailers will continue to enjoy their success with the brand, while both existing and new dealers alike will appreciate the flexibility, availability and support of European-based supply”.