Active Music Distribution and Ludwig Drums have announced a backline partnership with iconic record store Rough Trade East. As part of the partnership Ludwig has placed an Element Wrap kit for use during Rough Trade’s famous Live In Store Performances.
Since its opening in 2007 Rough Trade East has had performances from the likes of Radiohead, Blur and Queens of the Stone Age.
Co-owner of Rough Trade, Stephen Godfroy says: ‘Despite our retail capacity, legendary live performances have become synonymous with the Rough Trade store experience, where artists and audiences enjoy a rare opportunity to engage ‘up close’. Such intimacy adds pressure to deliver the finest experience we possibly can, so I’m delighted to say that Ludwig are now partnering our flagship UK store, Rough Trade East, helping us to provide just that – the finest live music experience, possible’.