Barnes and Mullins

Barnes and Mullins

Hughes & Kettner owners reject Frankfurt for 2017

Music and Sales Professional Equipment GmbH, the parent company of Hughes & Kettner and HK Audio, has announced that it will not be taking part in Musikmesse and Prolight + Sound 2017 in Frankfurt.

In a short statement, the company says: ‘Music & Sales has chosen to expand the presence of both brands in the online sector in recent years. A diverse range of online channels – particularly social media and video sharing sites – now allow both business partners and end users to find all the relevant information and to emotionally connect to Music & Sales’ product ranges.

‘It remains crucial for customers to be able to get physically hands-on with products like PA systems and electric guitar amplifiers when considering purchases. However, in recent years, tighter volume regulations and restrictions at tradeshows have made this harder and harder to successfully achieve at useful levels.

‘Instead, Music & Sales has chosen in 2017 to work in cooperation with its business and distribution partners – some of whom it has enjoyed decades-long relationships with – to focus on a number of exclusive events for end users and customers. One successful example of this already achieved in 2016 is the world record-breaking “We’re Filling The Stadium: Powered By HK Audio” weekend in Frankfurt, which saw more than 7,500 musicians joining together to form the world’s largest ever orchestra.

All the news and information on the ranges of HK Audio and Hughes & Kettner products can be found at the brands’ official websites and on their various social media pages.’

Info: and

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