For the first time in the company’s history, Ashdown Engineering has decided to establish its own US operation and to handle its sales direct in that market.
Afters some notable disappointments in the past, Ashdown’s Mark Gooday says: ‘We have set up warehousing logistics and service facilities in California to ensure that we provide the best levels of technical and customer service, distribution and support.
‘We have also appointed MI veteran and long-term friend, Jon Gold as our President of US Sales. Having a long history in the industry most notably for his 12 years at Fender, 6 as Senior Vice President of International Sales & Marketing at Fender’s HQ in Scottsdale Arizona.’
For his part, Jon Gold says: ‘Having known Mark and Dan Gooday for many years and being a huge fan of the Ashdown brand and products, I am delighted to be able to work with them in establishing Ashdown USA and getting these incredible bass amps into the hands of many American players.’
Founder and CEO Mark Gooday continued: ‘Dealing directly with the market means we will be able to bring our own personality to the American bass community offering unparalleled levels of support.
‘As the Number one bass brand across the EU and an artist roster featuring iconic bands such as Black Sabbath, Foo Fighters, System of a Down, The Who, Pink Floyd, Pearl Jam, Biffy Clyro, U2 plus many more we are excited about what the future holds in the USA.
‘We understand that not everyone gets the big gigs so our offering is tailored to suit not only stadium filling superstars but also every hardworking bass player out there who quests for real honest bass equipment with great service, tone and reliability.
‘We are very excited at the opportunity as a company and one we will devote our time and passion towards.
‘We are a family business with bass and music as our passion, it has been part of our very existence since as long as we can remember. We look forward to working with you. ‘