Barnes and Mullins

Barnes and Mullins

Musikmesse shuffles board and refocuses

Frankfurt’s Musikmesse has revamped its organisational structure, the result of which sees Michael Biwer responsible for key account management and the strategic planning of both events.

“With the strategic step of reorganisation, we are focusing expert knowledge and intensifying our working relationship with associations, exhibitors, visitors, key communicators and partners. Against the background of a changing market, we aim to offer our customers convincing arguments for taking part and gaining a wide-ranging overview of the market within the framework of the two international trade fairs”, says Detlef Braun, Member of the Board of Management of Messe Frankfurt.

Michael Biwer, Director of Prolight + Sound since 2010, will head-up the ‘Entertainment, Media & Creative Industries’ Business Unit. He will be responsible for the key account management and strategic planning of Musikmesse and Prolight + Sound. Mr Biwer will report to Stephan Kurzawski, Senior Vice President, Messe Frankfurt Exhibition GmbH.

Wolfgang Lücke is also moving to the newly-created Special Events & Entertainment department. As head of this department, Mr Lücke will be responsible for the programme of events at Musikmesse and Prolight + Sound. Binu Thomas will have a redefined role which involves  developing the retailer and key communicator management of the Business Relations department. Included in the role will be an emphasis improving national and international trade-visitor attendance and engagement with the event.

The next Musikmesse will be held from 5th to 8th April 2017.

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