‘Musikmesse and Prolight + Sound are combining their strengths. With all days now concurrent, we are complying with a request often expressed in the sector’, says Michael Biwer, Group Show Director of the ‘Entertainment, Media & Creative Industries’ Business Unit of Messe Frankfurt Exhibition GmbH.
‘The concept for 2019 emphasises the strengths of the two trade fairs: professionalism, internationality and the synergistic effects between the industries represented.’
As previously announced, the Saturday event is to be called Musikmesse Plaza and will take the form of a pop-up market with numerous musical events and direct exhibitor sales on 6 April. Messe Frankfurt says it is is cooperating with several partners from the creative industry: ‘…to guarantee a high power of attraction for musicians and music lovers. The Musikmesse Festival, which accompanies the trade fair for the music industry, is being extended by a day and will present musical highlights throughout Frankfurt from the Tuesday on’.
With free admission on all days of the fair, free cloakroom service, guided tours and many other benefits, an ‘Insider’ VIP programme means qualified dealers receive first-class treatment, the organiser says. In 2019, the programme will be extended to include buyers from the entertainment technology sector. Now also part of both fairs is the Matchmaking programme, which brings exhibitors together with visitors of particular relevance to them.
New next year will be a joint Hall for Business and Networking for both Musikmesse and Prolight + Sound (Hall 4.1), which will take the form of a lounge with a lecture stage and catering zones, designed to encourage business discussions in a relaxed atmosphere.