Rotosound is celebrating its 60th birthday this year and showing a marketing flair that shames far larger businesses, has been making the most of the opportunities.
Already, the company’s local paper in Kent has run a double page spread that celebrated the success of this family business, while mentioning the musical heritage of the local area. ‘We’re really proud to have been steadfast in keeping our manufacturing British, contributing to the growth of the local economy and the drive to keep Britain manufacturing. It’s an honour to be credited for playing a small part in the British rock n roll scene,’ says company chairman, Jason How.
BBC South East also ran a feature on the company, showcasing some of the music legends who have used Rotosound over the years and giving viewers a look inside the factory where the strings are still entirely made in the UK.
Info: www.rotosound.com