NAMM show to offer glimpse of MI’s future

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NAMM and AES to join forces for new show format

An intriguing glimpse into potential future or musical instruments is being offered at January’s NAMM show (25-28 January), when A3E presents The Future of Audio event.

A3E, the Advanced Audio + Applications Exchange, will present a series of discussions on the future of advanced audio applications and new music technologies. The organisation’s A3E Summit will feature 36 sessions, case studies and expert panel discussions delving into the developments transforming the music and audio industries, and the use of Audio + Applications in production and performance.

‘A3E is honoured to be once again bringing our education programs to The NAMM Show. NAMM’s commitment to provide world-class education to its members and as one of the world’s top tradeshows makes this a very easy decision for A3E to host two of its A3E Summits as part of NAMM’s offerings,’ says Paul Sitar, A3E show director. ‘A3E will be producing some 36 sessions covering innovation in music, technology, computer science, and manufacturing this year at the Anaheim Hilton as part of the new NAMM U Education Center.’

Highlights from A3E’s schedule will include:

 “The Future of Sensor Technology for Musical Instruments”: Sensor technology offers an array of capabilities for all types of musical instruments. From traditional orchestral stringed instruments to DJ tech gadgets, the future of sensor technology opens the door to advancements in performance, education, collaboration and creativity.

“The Future of MIDI has Arrived”: MIDI is one of the longest-running and most critical communication protocols for musicians. This year, MIDI unveils a major upgrade, unlocking an array of new capabilities that will open the door to radical leaps in both innovation and product implementation.

“Artificial Intelligence: Will Machines Replace Human Musicians?”: A3E dares to ask the question: Who will be leading the band in 2025? There are so many reasons to think that music may be so abstract that only the human mind can master its nuance as a language, but musical machines are emerging on the horizon.

“VR and AR for Musicians and Audio Developers”: Today’s technology giants and cutting-edge startups are all making huge strides toward bringing virtual reality and augmented reality to the mainstream. A3E explores the most recent advancements in the development of VR and AR for implementation in musical products and mobile applications.

“Designing Custom Plug-ins for Your Production Workflow”: Plug-ins and virtual instruments have become part of the primary building blocks of computer-based production. An exciting trend is the emergence of design-your-own personalized plug-ins and soft synths. A3E explores the innovative companies that are providing this new method of sonic creativity for musicians, engineers and producers.

Doug DeAngelis, A3E conference chair, expands on what participants can expect: ‘A3E understands that a strong future for NAMM members requires a broad vision of the newest technology that is changing how music is made, as well as how products are designed and manufactured. Alongside the most innovative musicians and composers, the 2018 A3E Summit will showcase an array of companies, services, and products in the emerging fields of sensors, touchscreens, cloud, DSP, rapid prototyping, machine learning, wearable technology, and more. Expect a think-tank environment, where R&D executives and audio developers from the NAMM community can explore the next generation of tools and services to enhance their product lines. We anticipate a dynamic exchange of ideas and new business opportunities.’

 

Info: www.namm.org/thenammshow/2018/A3E