Yamaha, the world’s largest musical instrument manufacturer, has joined forces with Music Instrument News with plans to make full use of its digital marketing opportunities to bring retailers exciting and useful digital content.
Marc Collins, Yamaha’s Sales and Marketing Support, Digital Media, says: ‘Yamaha Pro Music Division is happy to announce that we’re joining Music Instrument News to regularly deliver Yamaha Pro Music News. This is not going to be just ‘an ad on a page’ but will be a portal to the huge amount of digital content Yamaha creates, including new product information, but also the wealth of video content and other digital media that Yamaha can offer and which we will be sharing with retailers.
‘This week we are inviting MIN readers to visit our news pages and next week we will be previewing our participation in Musikmesse. We plan to follow that with a stream of exciting content designed to give retailers a wealth of useful information and inspiration’.
Neil Golding, publisher of MIN, added: ‘We are delighted and excited to welcome Yamaha Pro Music on board and are looking forward to exploring with them the huge potential of digital media. These are very exciting times for digital publishers and readers alike and it’s great to see a company like Yamaha ready to exploit the huge potential.’