Selectron UK Ltd is delighted to announce a new strategic partnership with Cleartone Strings and Star Picks, becoming the exclusive distributor for both brands across the United Kingdom and Ireland. This agreement strengthens Selectron’s growing portfolio of premium musical instrument brands and brings two highly innovative, musician-focused product lines to dealers throughout the region.
Founded by music legend Phil Everly of The Everly Brothers, Cleartone has built a worldwide reputation for innovation, performance and reliability. Manufactured in the USA by musicians for musicians, Cleartone strings feature the company’s patented “No-Feel” coating technology, delivering the longevity and protection of a coated string without altering the natural feel and tone that players demand.
Joining the range are Star Picks, the innovative picks recognised for their distinctive star-shaped grip cut-out, designed to offer superior control, comfort and confidence for players of all styles. Known by the tagline, “The last pick you’ll ever drop,” Star Picks have developed a loyal following among musicians seeking enhanced grip and performance.
The partnership forms part of a broader international distribution strategy that aligns the UK and Ireland operation with Cleartone’s established North American distribution network through JAM/KMC, creating a coordinated approach across key global markets.
Stuart Brown, CEO of Selectron UK Ltd, commented:
“We are incredibly excited to welcome Cleartone Strings and Star Picks to the Selectron family. Both brands bring genuine innovation to their categories and offer musicians tangible performance benefits. We believe UK and Irish dealers are looking for compelling alternatives in the string and accessory market, and Cleartone’s patented technologies and premium build quality provide a strong opportunity for retailers and players alike.
Adding Cleartone Strings and Star Picks to our portfolio also moves us another step closer to delivering a true one-stop-shop experience for our dealers. The brands complement our existing range exceptionally well, giving retailers access to a broader selection of high-quality, market-leading products from a single trusted distribution partner. As we continue to build an array of complementary lines, our goal remains simple: to make it easier for our dealers to source great products, maximise opportunities and grow their businesses.”
Scott Sciacca, Owner and VP of Cleartone Strings & Star Picks, added:
“Selectron’s reputation within the UK musical instrument market, combined with their experienced sales team and complementary brand portfolio, made them the ideal partner for our next stage of growth. We are excited to work together to expand our presence and introduce more musicians to the benefits of Cleartone Strings and Star Picks.”
Initially, the Selectron range will include Cleartone’s popular Electric, Acoustic and Bass string series, alongside the award-winning EQ Acoustic Strings and a comprehensive selection of Star Picks. Dealers can also expect dedicated marketing support, product demonstrations, promotional campaigns and educational content designed to build awareness and drive sell-through.
Stock is now in the UK and Selectron has already begun introducing the brands to its dealer network. Retailers interested in becoming authorised stockists are encouraged to contact the Selectron sales team for pricing, promotional opportunities and product information.
About Selectron
Selectron is a premier distributor of high-quality musical instruments and technology, dedicated to enhancing the musical experience for customers through reliable and innovative solutions.With a strong focus on customer satisfaction and excellence, Selectron continues to deliver top-tier products to the market.
About Cleartone Strings and Star Picks
Cleartone Strings and Star Picks are proudly manufactured in the USA and are trusted by musicians worldwide. Cleartone’s twice-patented string technologies deliver extended string life, improved performance and a natural playing feel, while Star Picks offer innovative grip-enhancing designs created for real-world players.