Barnes and Mullins

Barnes and Mullins

Yamaha Music London And Headliner Announce Ambassador Showdown

London’s emerging new musicians take centre stage in semi-finals showdown.

The stage is set, the excitement is mounting, and the spotlight is ready to shine on the extraordinary talents emerging from the heart of London’s vibrant music scene. Yamaha Music London in partnership with Headliner is proud to announce the semi-finals of the highly anticipated search for the 2024 Ambassadors for Yamaha’s unique flagship UK music store in Soho London. The semi-finals take place on 23 and 30 November 2023 at Yamaha Music London, Wardour Street.  The final showdown takes place on 07 December at Yamaha Music London.

The semi-finals and final will feature unforgettable music performances from emerging solo artists and duos across a range of music genres that highlight the diversity of London’s music culture and will include pop, indie pop, blues, soul and more!

The judges will have the difficult task of selecting the finalists who will proceed to the grand finale on 07 December which will take place in front of a judging panel full of industry experts and will be an evening of celebration and recognition of exciting new talent.

The winning emerging artists will win Ambassadorships which will provide access to Yamaha’s extensive collection of award-winning instruments for a year, the chance to perform at some of London’s best venues (including Yamaha’s Soho-based music store) and receive exclusive mentorship in developing their future success as artists.

The winners will also benefit from a professional recording session at Headliner HQ’s studio, an appearance on the Headliner Radio music podcast, an editorial profile in Headliner, and social media support via shares across Yamaha Music London and Headliner’s social media pages.

With such an amazing prize on offer Yamaha Music London is inviting everyone to come along and cheer on their favourites! The semi-finals will bring together some of the best music talents London has to offer.

The semi-finals and the final are FREE and open to the public, music enthusiasts, supporters of the arts and anyone who loves the magic of live music.  Booking in advance is recommended for the Final on 07 December. Visit to reserve your place.

Doors open 6.30pm.  Semi Finals Showcases and the Final Showdown all start at 7pm and ends at 8.30pm.


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