New Innovation Seamlessly Blends Artistry with Breakthrough Technology
OXNARD, CA (November 1st, 2023) – Drum Workshop, Inc. (DW) is proud to announce the launch of DWe, a first-of-its-kind wireless, acoustic-electronic convertible drum set. Under development for several years, DWe is designed to blur the lines between acoustic and electronic drums and deliver an authentic playing experience. DWe adds innovative, patent-pending technology to the artisan, handcrafted acoustic drum shells that DW is known for worldwide. DWe is DW electrified!
DWe drums are fully convertible, handcrafted acoustic and electronic drums, offering drummers the best of both worlds. The kit’s 100% maple e33 shells are hand-built at DW’s factory in California, U.S.A. using the finest materials for the ultimate sound. Mounted within the shells are DWe’s new, proprietary electronic drum triggers featuring cutting-edge wireless technology with no latency. DWe drums are ready to play straight out of the box with no wires or cables required and are available in a choice of stunning finishes.
Innovation is built into every DWe kit. Intuitive features include a digiMAG™ snare throw-off, pressure-sensing cross stick detection, and pitch bend capabilities, which make DWe the most realistic playing experience available for electronic drummers. DWe uses an innovative wireless trigger solution that enables up to five zones and up to 18 dynamic layers per drum, giving you a natural range of dynamics for your playing. DWe cymbals are engineered for expression, with an authentic metal playing surface, three zones (edge, bow, bell), edge choke, and 360-degree playability. DWe leverages generations of quality standards and expertise from both Drum Workshop and Roland Corporation to deliver best-in-class dependability.
Shipped with the DWe kit is DW’s new DW Soundworks™ virtual software instrument. It has drums and cymbals sampled by DW to their exacting specifications, giving drummers a range of premium samples with natural drum tonality. With an intuitive, simple interface and advanced controls for those who want to fine tune every detail, DW Soundworks™ delivers the most comprehensive experience whether it is powering the DWe kit or being used as a plugin in a Digital Audio Workstation (DAW). In addition, the DW Soundworks™ platform will continue to grow with downloadable expansion packs including new kits, effects, and more.
DWe is a breakthrough in acoustic-electronic convertible drums, built for drummers by drummers. They have been developed and tested by many of the most respected drummers including Nisan Stewart (Beyonce, Jay Z, Dancing with the Stars), Sheila E(Prince), Josh Freese (Foo Fighters), Trevor Lawrence Jr (Snoop Dogg, Dr. Dre), Chad Wackerman (James Taylor, Frank Zappa), Stephen Perkins (Jane’s Addiction, Porno for Pyro’s), Terry Bozzio (Missing Persons) and Thomas Lang (st0rk, session drummer).
Every part of the playing experience has been designed with the drummer in mind. From the simplicity of wireless and industry-leading hardware to invisibly embedded technology and user-friendly software, the innovation in DWe is designed to let you focus on your playing.
To find out more about the pioneering new DWe drums please visit https://www.dwdrums.com/dwe/. DWe is available in store in North America and Japan beginning in November 2023 and additional markets in 2024. Please check the DW website or ask your local dealer for availability in your local market.
About Drum Workshop Founded in 1972, Drum Workshop, Inc. is widely recognized as the global leader in designing and manufacturing award-winning musical instruments including drums, pedals, hardware, and accessories. Drum Workshop manufactures, markets and distributes an iconic portfolio of brands including DW® Drums and Hardware, PDP®, Gretsch® Drums, Latin Percussion®, and Slingerland. Drum Workshop’s wide range of products have earned their reputation as The Drummer’s Choice and are endorsed by many of the world’s top artists including Dave Grohl, Matt Gartska, Chad Smith, Mick Fleetwood, Tommy Lee, Nick Mason, Jim Keltner, and Sheila E., and many other legends. Drum Workshop, Inc. is headquartered in Oxnard, California. Drum Workshop joined the Roland family of brands in October 2022, combining two of the world’s best acoustic and electronic drum companies to push the boundaries of innovation for drummers. For more information, visit DWDrums.com.