Barnes and Mullins

Barnes and Mullins

Gibson Brands Announces Beth Rasnick as Chief of Staff to the CEO

Gibson, an iconic, leading American instrument brand, is proud to announce the promotion of Beth Rasnick to the role of Chief of Staff to the CEO, Gibson Brands, reporting to Cesar Gueikian.

In her new role, Beth is empowered to act strategically as representative for the Office of the CEO internally and externally, collaborating with the Gibson leadership and extended leadership teams to determine and prioritize business strategies and action plans. She will lead the CEO Office with sponsored high-impact projects, as well as strategic business initiatives from ideation to implementation.

“Beth will be instrumental in driving our strategic priorities, leveraging 130 years of history shaping the sound of music, and focusing on our future through strategic actions in service to music fans around the world,” said Cesar Gueikian, President and Interim CEO, Gibson Brands.

“I’m honored and so excited to be taking on this important role in leading Gibson Brands into the future alongside an exceptionally talented team whom I know very well,” said Beth Rasnick, Chief of Staff, Gibson Brands. “My focus will continue to be on shaping our thriving world class instruments, sound and media/entertainment business across the global landscape and supporting our team through the limitless opportunities ahead.”

Throughout nearly a decade at Gibson, Beth has held diverse key positions spanning finance, accounting, treasury, business acquisitions and divestitures, transformation initiatives, and corporate strategy. She is an emerging player of rhythm guitar which she has learned from her father. Prior to joining Gibson, Beth held leadership positions in Voya, Inc’s strategic finance group including during the company’s IPO and rebranding initiatives. She began her career at Ernst & Young serving multiple clients in Ernst & Young’s assurance practice. Beth holds a Bachelor’s degree in Business Administration and a Master’s degree in Accounting from the University of Georgia.

About Gibson Brands

Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 130 years. Founded in 1894 and headquartered in Nashville, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson Brandsis dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Explore more at, Gibson App, and on Gibson TV, follow us on Instagram,Twitter and Facebook, and visit us at the Gibson Garage.

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