Barnes and Mullins

Barnes and Mullins

Gibson Brands Announces Elizabeth “Beth” Heidt as Chief Marketing Officer

Gibson is proud to announce the promotion of Elizabeth “Beth” Heidt to the role of Chief Marketing Officer, Gibson Brands. A 7-year veteran of Gibson, Beth spent her early years at Gibson in Entertainment Relations, and in 2021 was promoted to Vice President of Cultural Influence. An expert team builder and marketer, Beth will also join Gibson’s worldwide leadership executive team. Prior to Gibson, Beth worked in brand strategy, production and experiential marketing with House of Blues, Red Bull and Fortune 500 brands including Samsung, Hyundai, Live Nation, Verizon, and AT&T.

As Chief Marketing Officer, Beth will be responsible for overseeing Gibson Brands’global brand and marketing teams, entertainment and artist relations, social media, partnerships, public relations, multi-media divisions, as well as the Gibson Gives Foundation.

“We are excited to elevate and promote Beth to Chief Marketing Officer and a member of the Gibson Leadership Team. Beth has been instrumental in the success that we’ve had over the last 5 years,” says Cesar Gueikian, President and Interim CEO, Gibson Brands. “She has been a thought partner, leader, and a key player in shaping and implementing our global strategy. She has led our cultural influence team of artist relations and multi-media divisions, and emerged as a critical voice in how we engage with fans around the world and deliver the Gibson experience. As the Chief Marketing Officer, Beth will now lead all our marketing initiatives globally, including all aspects of cultural influence. We all look forward to working with Beth to continue to shape the sound of music.”

“It is a privilege to work with the unparalleled talent of Gibson, from our team and craftspeople to our partners and artists, whose passion and dedication is absolutely awe inspiring,” says Beth Heidt. “It is our mission to connect and better lives through music, to enable and empower all levels of creators with our instruments, products, programs and philanthropy. It is an honor to be a part of shaping the future of music culture for Gibson and for fans worldwide.”

“I could not be more thrilled with the news of Beth Heidt stepping into the position of CMO,” adds Celisse, Artist, and member of Gibson Gives Artist Advisory Circle. “I have always loved Gibson guitars and was happy to develop a relationship with the brand starting in 2019. But I quickly learned that Beth is indeed the secret sauce behind the scenes, making every artist she comes into contact with feel seen, heard, valued, and prioritized. She represents what is truly possible when power and influence is met with compassion and curiosity. The result is a leader that everyone trusts, and an ally every artist knows they can depend on. This winning combination of traits is something so rare to experience in the music industry, I believe it is what sets her and Gibson apart. I look forward to seeing all the good that will come out of having such a powerhouse at the helm of such a legendary brand.”

“I couldn’t be happier to see Beth step into this new position,” adds Jared James Nichols, Artist, Gibson Brand Ambassador. “She is a leader, a role model, and personally a huge inspiration for me. Gibson is my family; I consider her much more than just a colleague. Beth’s humility and perseverance alongside her unwavering passion for the brand will undoubtedly ensure success for many years to come.”

“Congratulations to Beth on her promotion! Anyone who has worked with her agrees this is the perfect gig,” says Alex Lifeson of RUSH, and member of the Gibson Gives Advisory Circle. “In the years I’ve come to know Beth, she has been supremely helpful, professional, and down to earth. She is a caring, empathetic soul whose generosity of spirit is a highlight of her character. I’m thrilled for you, Beth.”

A lifelong music lover, throughout her career at Gibson, Beth has been tenacious in ensuring the loyalty of Gibson artists by taking great care of the musicians and their teams, and has been integral in forging strong, new business partners across entertainment, and all genres of music. Beth has been influential in brand-building initiatives, elevating artists throughout the world and amplifying their unique voices, while creating meaningful impressions across artists, film, and TV properties, and the brand’s own digital platforms, reaching multi-millions worldwide every day.

Beth is a board member of the Gibson Gives Foundation, aka Gibson Gives the philanthropic arm of Gibson whose mission is to support non-profit organizations in their efforts to advance musicians, youth-focused education, music, and wellness initiatives. 100% of all donations to and from Gibson Gives–a 501(c)(3) organization–go towards giving the gift of music. In the last three years, Gibson Gives has raised over $3.5 milliondollars worldwide through its mission. She is also on the Music Advisory Board of the Save The Music Foundation.

To view all current career opportunities at Gibson Brands, visit:

Latest articles

Related articles