Gibson Announces Brand Partnership with Universal Music Publishing in China

Above: UMPG China’s songwriting camp contestants in a writing session

Gibson have announced it has formed a full-scale partnership with Universal Music Publishing Group (UMPG), the world’s second largest music publishing company in China and Hong Kong. With a catalogue of over three million songs and offices in 46 countries worldwide, UMPG is part of the Universal Music Group, a subsidiary of Vivendi and Tencent.

Gibson will offer tailor-made support for artists, songwriters, and producers in China. First up for 2021 are the widely popular UMPG songwriting camps and artist events. Gibson has outfitted UMP China’s professional recording studios in Beijing and Shanghai and UMP China marketing and social media will work closely with Gibson in expanding social media reach via joint promotional social campaigns and artist content launches regionally and globally. UMPG and Gibson are committed to supporting charity campaigns and causes that serve the music community, from forthcoming opportunities with major content sites such as Tencent, Tik Tok and Bilibili, to promoting respective artists’ charitable efforts globally and regionally throughout Asia.
“We are very excited about the emerging partnership between Gibson and UMPG China to further our support for musicians and for the broader music community in China,” says James “JC” Curleigh, President and CEO of Gibson Brands. “We have amazing momentum around the world, and now we have an incredible opportunity to take this momentum to another level with our new partnership in China.”
“I’m excited to announce that UMPG China will be partnering with Gibson, the number one guitar brand in the world,” says Joe Fang, Managing Director of UMPG China. “With Gibson’s support, we will now have the chance to jointly promote emerging artists, support music education, and create causes for music education and charity events.”
Above: UMPG China Managing Director Joe Fang (L) and Gibson China sales director Wells Wang (R) congratulate the top three songwriting camp winners
About UMPG:
Universal Music Publishing Group (UMPG) is a leading global music publisher with 48 offices in 46 countries. Headquartered in Los Angeles, UMPG represents music across every genre from some of the world’s most important songwriters and catalogs. UMPG is also a global leader in Classical, Christian/Gospel, and Production Music. The company plays a major role in film and TV, providing creative and synch licensing services, and administration for such companies as Warner Bros. Entertainment, Universal Pictures, HBO, DreamWorks Animation, NBC Universal TV, and Sesame Workshop, among others.
About Gibson:
Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 127 years. Founded in 1894 and headquartered in Nashville, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, and KRK, behind great music for over 30 years. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Learn more at and follow us on Twitter, Facebook, Gibson TV, and Instagram.