Next year’s Frankfurt Musikmesse, celebrating the event’s 40th birthday, will be held from Wednesday to Saturday, 1st to 4th April 2020.
Despite widespread criticism, particularly from the rock sector, for its poor performance in recent years, the show’s organisers remain confident, saying: ‘For the coming anniversary edition, Musikmesse is banking on the decisive factors that had made it into the biggest platform for the sector for many years. They include not only a highly professional and international orientation but also a great emotional appeal to the entire music scene. Against this background, Messe Frankfurt is bringing the Saturday back into the event concept, to draw together companies and market participants from all over the world together with all the target groups of decisive importance to them’.
‘Over the last years, we and our partners have accomplished a great deal and established a variety of new formats at the fair. We deliberately waited until after the last show before setting the dates of Musikmesse 2020 and are also drawing on our extensive experience gathered over the past four decades. Naturally, we are also building on the unparalleled tradition of the fair. At the same time, we aim to make Musikmesse fit for the future with new components, great content and favourable conditions. In this way, we will make the event more attractive for companies, retailers, trade visitors and the whole music scene’, says Michael Biwer, Group Show Director.
As in 2018, Musikmesse will overlap with Prolight + Sound, which runs from 31 March to 3 April 2020, on three days. On the Friday and Saturday, Musikmesse will be accompanied by the ‘Musikmesse Plaza’ sales area. Additionally, 2020 will see the fifth edition of the Musikmesse Festival with concert highlights at the Exhibition Centre and throughout Frankfurt.