NAMM unveils development events for 2019 show

ANAHEIM, CA - JANUARY 25: Martin Szpiro and NAMM President and CEO Joe Lamond speak onstage at The Breakfast of Champions during NAMM Show 2018 at the Anaheim Convention Center on January 25, 2018 in Anaheim, California. (Photo by Jesse Grant/Getty Images Getty Images for NAMM)

NAMM has announced its education programme for the 2019 show (24th/27th January) fully demonstrating the show’s recent metamorphosis into the world’s premier performance entertainment technology event.

The range of events is designed to help attendees grow their professional and business skills covers every aspect from traditional MI retail through lighting and sound to future developments in technology

Each day of the show will begin with a NAMM U Breakfast Session. On Thursday, 24th January, Joe Lamond will host “Breakfast of Champions,” where he and members of the music products industry will: ‘…explore the concept of originality and deliver the insight and inspiration to help NAMM members navigate 2019, and beyond’. Friday welcomes leading futurist and innovation expert Daniel Burrus, who will unpackage “what’s next” in music retail and supply with “Transforming the Music Industry: Trends, Game-Changers, and Opportunities.” Burrus will share how businesses can use those trends to innovate with low risk and accelerate profitability to thrive in the years ahead. On Saturday, marketing, sales, and branding expert Scott Stratten addresses the “disruption” factor and how trust, connection, consistency and service to your customers are what wins in a hyper-competitive environment. Stratten will share “How to Win in the Age of Disruption” and deliver strategies and stories drawing on his own retail experience, his time in the music industry and how he has transformed companies ranging from Microsoft to Pepsi with powerful back-to-basics concepts. On Sunday, “Best in Show,” led by Upbeat Daily and Music Inc. Publisher Frank Alkyer and a panel of retail store owners and professionals will share their product picks from the Show floor.

Following each Breakfast Session, the idea generation continues in the NAMM Idea Center. Located in the lobby of the Anaheim Convention Center, NAMM U will offer more than 40 different sessions all day through show hours. NAMM says: ‘Sessions feature thought-provoking ideas, tips and tricks proving successful in retail today, and strategies designed jump-start innovation. Industry leaders and subject experts will cover a range of topics, including “Decoding Google: Advanced Strategies for Businesses,” “YouTube Hacks for Music Retailers,” “How I Grew My Lesson Program to 1,000+ Students,” and best practices in finance, employee engagement, increasing foot traffic, merchandising and more’.

On Wednesday, January 23, before the Show officially opens, NAMM retail members are invited to attend the new Retail Innovation Summit. The all-day Summit will present a future-forward experience, hosted by world-renowned retail guru Bob Phibbs, “The Retail Doctor.” Phibbs will cover the top trends, including the new technologies, retail shifts and more shaping the customer experience, and offer solutions to scaling business to meet them.


Additionally, the show, drawing on its huge AES component, will host over 250 educational events for live sound and studio recording professionals and also a programme of events for lighting and staging professionals.

Full schedule of educational events: