Barnes and Mullins

Barnes and Mullins

Yamaha gives major boost to Messe 2018

Yamaha Music Europe has given Musikmesse and Prolight + Sound 2018 a major vote of confidence, agreeing to take around 1,500 square metres of space at the two shows. Not only will visitors be able to experience Yamaha’s broad portfolio of instruments in the ‘Portalhaus’ building and to gain insights into the ‘World of Yamaha’ (which, in addition to musical instruments, will touch the topics of Hi-Fi Audio – presenting the innovative MusicCast system – and Yamaha Motors) but other Yamaha owned brands on show will include products from Bösendorfer, Line 6 and Steinberg.

Additionally, Yamaha is set to extend its display in Hall 3.1 at Prolight + Sound and will be exhibiting new products for live sound presentations, installed sound and digital audio networking.

‘Yamaha’s displays in the Portalhaus have been a major highlight over the last couple of years and a magnet for all musical communities. Moreover, the brand has, for decades, stood for innovation in the field of professional audio engineering. We are delighted to be able to continue the long-standing cooperation between Messe Frankfurt and Yamaha in 2018,’ says Michael Biwer, Group Show Director in the ‘Entertainment, Media & Creative Industries’ Business Unit at Messe Frankfurt Exhibition.

‘Musikmesse and Prolight + Sound give us an opportunity to connect to our customers and potential customers – from musical beginners to professional sound engineers and qualified specialist retailers. The Portalhaus has proved its worth as a showcase for our products and offers ideal conditions for staging our high-quality instruments. And we have also reached the audience important to us in Hall 3.1, so that we are extending our presence there in 2018,’ says Thomas Schöpe, President of Yamaha Music Europe.

Next year’s Musikmesse will take place from 11 to 14 April 2018 in Frankfurt am Main: Prolight + Sound will be held from 10 to 13 April 2018. On days when both trade fairs are open, the ticket for either show will be valid for both events.

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