Reverb.com, the online marketplace for buying, selling, and learning about music gear, has hired Mark Johnson, former Head of Digital Marketing at Andertons Music Company, to lead the company’s marketing efforts in Europe. As marketing director for the company’s largest and fastest-growing market outside of North America, Johnson will help to cultivate Reverb.com’s continued success and momentum in Europe, the company says.
‘Reverb.com is already dramatically changing the game for musicians and music lovers all over the world who previously found it difficult and expensive to buy and sell music gear internationally,’ said Johnson. ‘I’m excited to help even more fellow gear lovers find the perfect piece of gear, sell old gear to fund new purchases, and connect with other musicians on the most robust music instrument community in the world.’
Johnson joins the Reverb.com marketing team after nearly six years at Andertons Music Company, having joined in 2011 as a copywriter, eventually becoming head of digital marketing. Reverb says ‘He will use his background in search engine optimisation, pay-per-click advertising, email marketing, video marketing, social media, and more to contribute to Reverb.com’s continued success in Europe.’
‘Over the past year, we’ve worked to build out tools and infrastructure to make Reverb.com the easiest place to buy and sell music gear from anywhere in the world,’ said Kevin Drost, director of international strategy at Reverb.com. ‘Mark’s experience in the industry and passion for gear will undoubtedly help us connect more European buyers and sellers to opportunities across the globe.’