Barnes and Mullins

Barnes and Mullins

Messe Frankfurt offers retailers ‘Insider’ track

Messe Frankfurt is offering qualifying retailers the chance to register for the ‘Musikmesse Insider’ customer programme. Registered participants will be able to visit the international trade fair for musical instruments, sheet music, music production and music business connections, on all four days free of charge (5th to 8th April 2017). They will be welcomed personally at the exclusive Reception Counter in Hall 11.1 – cloakroom service and fair catalogue are free for Insiders. They will further benefit from the new matchmaking programme at Musikmesse which brings visitors directly together with those exhibitors who are of particular relevance to them.

Along with the opportunity to see the latest products, Musikmesse also offers a comprehensive education programme, aimed at dealers and distributors. At the ‘Business Academy inspired by SOMM’, speakers from business, law, science and the media will pass on their strategic and technical expertise helping participants to cope with current and future challenges in the musical-instrument market. Among the speakers will be Dr. Gerald Koch (Thünen Institute of Wood Research), who will talk about the proper way of dealing with woods affected by the CITES Convention, and Mathias Dubbert (German Chamber of Industry & Commerce) with a talk on Brexit and its consequences, opportunities and risks. All programme items will be available by simultaneous translation in German and English. The Business Academy will be held in Hall 11.1 (Business Area & Full-range Companies), to which only trade visitors have access, and which makes it possible to have business meetings in a quiet atmosphere. Messe says.

Following successful registration at, participants in the Insider Programme will receive their personal entry ticket by post. It entitles them to entry during the whole period of the fair and to use public transport in the area covered by the RMV public-transport authority. Participation is open to qualified retailers in musical instruments and sheet music with up to 50 staff.


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