The starting gun for 2017’s Frankfurt Musikmesse has been fired as tickets for the event go on sale this week.
The organisers are offering discounts of up to 25 per cent for online ticket purchases in advance as well as cheaper admission on Friday afternoon and all day Saturday.
With over 1,000 events in the halls and on the outdoor exhibition area, Musikmesse is intended to reach visitors of all kinds between the Wednesday and Saturday. Retailers and distributors will be able to learn more about the latest trends in seminars at the Business Academy inspired by SOMM. Speakers from the worlds of marketing, business and law will put forward models: ‘…designed to meet challenges in the musical-instrument market’. Product courses oriented towards the needs of the musical instrument trade will be held daily at the Drum Academy and the Guitar Academy. Professionals from the sector can take part in the matchmaking programme, which brings retailers and exhibitors together on the basis of their specific interests.
Additionally, Musikmesse offers event space for the various musical communities, which include the Drums Brandworld and the Guitar Brandworld, which combine product demonstrations, workshops and entertainment in innovative special areas. Lectures on keyboard instruments, hardware and software will be given in the Keys + Recording Lounge while, for lovers of acoustic music and music for wind instruments, the Acoustic Stage and the Wood & Brass Stage provide a genre-specific programme. Additionally, there will be concerts by internationally renowned artists on the Centre Stage.
Info: www.prolight-sound.com 04-07.04.2017 and www.musikmesse.com 05-08.04.2017