Fast growing Audio Distribution Group has added Emma Electronic effects to the company’s portfolio of brands.
Founded in 2000 by Jan Behncke, a Danish electronics engineer and music store owner, the company’s first release, the DiscumBOBulator, is an envelope filter with an impressive list of users, Ida Nielsen, Pino Palladino, Felix Pastorious and Adrien Belew.
Emma Electronic owner and founder Jan Behncke said, ‘I’m really happy that Steve, Bruce and the other nice people at ADG will now be taking care of the distribution of Emma Electronic in Europe. The timing is perfect since it allows us to concentrate on developing all the new Emma products that will be in the pipeline shortly. I believe that ADG with their partners are already the specialist in pedal distribution in Europe, therefore the perfect guys for us. I’m really excited about the future’.
Bruce Davidson ADG’s COO added, ‘The Emma Electronic line is much more than ‘just another range of boutique guitar pedals’, the products also sound amazing even on other instruments like keyboards/synths and bass. Furthermore, the planned product map in the near future makes us really excited to work with the brand. The product names may be hard to pronounce, but the tones are more than easy to love and with pedal prices now starting at just €139/£125, they’re affordable too. With Emma now being much more accessible in Europe, along with the new pricing structure, it means everyone can now put a piece of real Danish-sonic-dynamite on their board!’.