BandLab, the Singapore-based social music-making platform has announced that it has acquired MONO Creators Inc., the San Francisco-based design studio that creates high-end instrument cases, straps and accessories for gigging musicians. Together, the company says, BandLab’s social, digital tools for musician and MONO’s creator-focused accessories will deliver tools designed to meet the needs of the fast-growing mobile musician market. BandLab and MONO will execute an integrated marketing and product development strategy including participation in a combined space at the upcoming 2017 NAMM Show in Anaheim, Calif.
‘MONO is a brand that I’ve admired since they arrived on the music scene’, said Meng Ru Kuok, BandLab’s CEO / Co-Founder. ‘We know the MONO business well as we’ve already been working with MONO for four years, through Swee Lee Music, our Asian Retail / Distribution business. I am very excited to be able to take MONO to the next level around the world as part of BandLab. MONO’s mantra of #GOPLAY is entirely in sync with BandLab’s vision of serving the needs of a fast-growing community of creators—from fans to artists—in a mobile-centric world. We’re excited to welcome the MONO family into the BandLab community, to support them online and offline and continue to take a design-driven approach to the way we develop our products.’
‘BandLab is the perfect fit for us’, said Daniel Kushner (Founder/Design Director – MONO), ‘Being a successful musician today requires a completely different tool kit, and we share a vision for what those tools need to be, and now BandLab and MONO have the ability to create them together; This deal further solidifies MONO’s ability to remain an innovation leader and category disruptor in the music industry long-term. As a global company, we are now actively expanding the team to further develop our existing product lines, as well as accelerating our roadmap for new product lines.’
Info: www.monocreators.com and www.monocreators.com