PROMARK BY D’ADDARIO’S REVOLUTIONARY ACTIVEGRIP™ HEAT-ACTIVATED COATING NOW AVAILABLE ON A WIDE VARIETY OF MODELS
Promark by D’Addario is pleased to announce that their patent-pending technology ActiveGrip™, a heat-activated drumstick coating, is now available on a variety of models. The revolutionary coating made its debut last summer on the Glenn Kotche Active Wave 570 – a collaboration between Wilco drummer Glenn Kotche and the American drumstick maker. The ActiveGrip technology is now available on nine stick models, including the six most popular Select Balance models plus artist sticks from Mike Portnoy and Rich Redmond.
The technology behind the heat-activated coating makes the stick tackier as the player’s hands heat up and sweat – offering an unprecedented smooth, natural feel instead of the typical rubbery texture many drummers find uncomfortable. The light lacquer adds virtually no weight or diameter to the stick. It offers drummers exceptional grip without sacrificing feel.
“Playing three hour sets outside during the summer is practically an extreme sport for a drummer,” says Kotche. “ActiveGrip works progressively throughout the set and offers more and more control as the night goes on. I honestly cannot imagine playing without it now.”
The Select Balance models with acorn tip launch in the UK on 18th July, priced at £12.60 RRP. Contact D’Addario UK on 0191 300 3000 for details of an innovative countertop display created specifically to promote this new technology.
About Promark by D’Addario: Founded in 1957 by Herb Brochstein, Promark is based in Houston, Texas and manufactures hickory, maple and Japanese Shira Kashi Oak drumsticks in a modern 90,000 foot facility. It has been family owned and operated since inception, and was purchased by D’Addario & Company in 2011 – the world’s largest maker of instrument strings and accessories. Promark uses only un-endangered wood in the manufacturing of its sticks and mallets. Through Promark and D’Addario’s Play. Plant. Preserve. program, five trees are planted for each one used.
Elaine Smith – D’Addario UK
elaine.smith@daddario.co.uk
0191 300 3004