Saturday, July 22, 2017
Barnes and Mullins
Barnes and Mullins
Barnes and Mullins
Barnes and Mullins

Gary Cooper Gary Cooper has been writing about the MI and Pro Audio business for both consumer and trade publications since… for a very long while. He has written for most UK trade and consumer MI titles at some time or another and is the Editor of Music Instrument News as well as Editor of the online publication, Guitar Interactive.

Cooper's Column

Beware of maps – how geography betrays the big brands

Back around the turn of the century (no this century, not the 20th!) a favourite topic of the, then, MI Industry trade mag was...

Are ‘fake’ reviews a growing problem?

There's a lot of talk currently about 'fake news' - usually from people who have a vested interest in the traditional media and who...

Is it goodbye to trade shows?

Whether the Frankfurt Musikmesse's organisers took a hard-headed, calculated decision to turn their show into an overwhelmingly public event we may never know but,...

Why the press ignores your products – maybe.

I've spent much of the past five or six weeks trying to climb a mountain of press releases. I know in my very first...

Going direct? Is selling direct to the public the way ahead...

Making predictions is a fool's game – but almost irresistible at this time of the year. It's not easy, when you are in the...

Are we really sure about this? The rise of the machines…

The band – once internationally famous, 'band of the year' in a leading music weekly, veterans of major US tours but now reduced to...
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Ernie Ball Paradigm
Ernie Ball Paradigm
Ernie Ball Paradigm
Ernie Ball Paradigm
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