Despite reservations expressed to MIN by exhibitors (and those who elected not to show this year), 2019’s Musikmesse Prolight + Sound is being hailed a success by its organisers.
In a statement issued on Monday, the organiser, leaning heavily on the diverse mix of artist performances and high-tech events at the show, says: ‘A total of more than 85,000 visitors made their way to Messe Frankfurt while around 25,000 music fans enjoyed Musikmesse Festival events at a variety of clubs and hotels in Frankfurt. The greater emphasis on the exchange of ideas and information between specialists from the music and event business resulted in a high proportion of trade visitors – 76 percent – 45 percent of whom were top managers. Over half of the trade visitors came from outside Germany, from 130 countries from Iceland to New Zealand’.
The closest the statement gets to an admission that the show’s MI component faces a major crisis is the following: ‘The challenging overall situation in the musical-instrument market was also reflected in a smaller total exhibition size at Musikmesse, but with a more pronounced business orientation’.
Planning for next year’s event is already underway: ‘Musikmesse will celebrate its 40th birthday and Prolight + Sound its 25th. Immediately after this year’s fairs, the management of Messe Frankfurt will contact the sector’s players and evaluate the results of the visitor and exhibitor polls in detail. Soon, Messe Frankfurt will announce details of the event concepts for 2020, which take the best possible account of the needs of manufacturers and professional market participants in the dynamic environment of today’s market’.