Frankfurt’s Musikmesse and Prolight + Sound is promising a new ‘Networking Area’ in Hall 4.1 for the 2019 show. Designed to be ‘the optimum setting for business discussions in a relaxed atmosphere’ it will be situated close to the Messe Frankfurt ‘S-Bahn’ local-railway station and the ‘Torhaus’ entrance. ‘Hall 4.1 offers presentation space for associations of the music and event sector, business lounges with seating and workplaces, lecture areas and catering zones,’ the organiser says.
In cooperation the Society of Music Merchants (SOMM) and the Professional Lighting & Sound Association of Germany, Messe Frankfurt is organising an extensive seminar programme especially for retailers and managers. During a gala evening event on Thursday, 4 April 2019, the ‘Networking Area’ will also be the setting for the presentation of four important awards: ‘Opus – German Stage Award’, ‘Sinus – Systems Integration Award’, ‘MIPA – Musikmesse International Press Award’ and ‘PIPA – Prolight + Sound Press Award’. Events for trainees and students of the music and event sector are also bing planned: ‘…which will give companies the opportunity to make contact with talented young people’.
‘In 2019, the two trade fairs will be focused more than ever before on international trade visitors. Musikmesse in particular is emphasising its primary function as a platform for professionals and, with measures to reduce noise levels, we will also aim to improve the business quality in the product halls. The ‘Networking Area’ supplements this by providing modern communication and encounter facilities for decision makers on both the exhibitor and visitors sides away from the product presentations’, says Michael Biwer, Group Show Director of the ‘Entertainment, Media & Creative Industries’ Business Unit of Messe Frankfurt Exhibition GmbH.