Elixir Strings has named Krista Krouse as Global Sales Leader. With over 15 years of sales leadership experience, she will be responsible for the strategic sales growth of the Elixir Strings business worldwide, the company says.
‘I couldn’t be more energized to strengthen and grow the Elixir Strings business as we work closely with our valued distributors, retailers/etailers and players. I’m eager to partner with Ute Wana, Regional Sales Leader for EMEA, and other sales associates worldwide in my new role and leverage their strong sales leadership and innovation. Together, we are excited about the future of this strong brand,” says Krista Krouse.
Prior to this promotion, Krouse was the Americas Sales Leader responsible for strategic sales in North and South America, and also provided oversight to Australia and the Asia Pacific regions. She replaces Lou DiPietro, who was promoted to a divisional sales leadership position with W. L. Gore and Associates, Inc., parent of Elixir Strings.