Frankfurt’s Musikmesse is launching a pop-up market for the first time in the eastern section of Frankfurt Fair and Exhibition Centre on Saturday, 6 April 2019 – immediately after Musikmesse and Prolight + Sound (2 to 5 April 2019).
The Plaza will be selling a wide rage of music-related products from vintage instruments, via sound-recording media, to merchandising. ‘Companies can present their products in this attractive setting and sell them directly to consumers. These presentations will be rounded off by a brim-full programme of musical events, workshops and educational events, as well as highlights of the Musikmesse Festival in Frankfurt’s clubs,’ Musikmesse says.
‘We are lifting the experiential factor to a new level with Musikmesse Plaza, a concentrated platform covering not only musical instruments but also many other aspects of the creative business’, says Michael Biwer, Group Show Director of the ‘Entertainment, Media & Creative Industries’ Business Unit of Messe Frankfurt Exhibition GmbH. ‘Simultaneously, we are refining the B2B and B2P focus at Musikmesse during the week. Thus, exhibitors can reach all relevant target groups effectively within 5 days.’
Musikmesse’s plan is for the Plaza to comprise five ‘thematic worlds’, the heart of which is the Instrument Market where manufacturers and dealers can sell products directly to consumers. There are special stand-rental prices for exhibitors taking part in Musikmesse from Tuesday to Friday. Another focal point is Vintage Instruments. In co-operation with No. 1 Guitar Center Hamburg, the “Vintage Guitar Show” will be organised where visitors can buy, sell and trade their instruments. Additionally, visitors will find a selection of vintage drums, electric organs and other collectors’ pieces for ambitious musicians. Moreover, they can gain insights into the history of PA systems.
In the Sound Recording Media + Labels segment, vinyl fans will find a CD and record exchange open to both private and commercial dealers the Accessories + Lifestyle segment visitors will find ‘…everything from instrument equipment, via fashion and merchandising articles, to consumer electronics, jukeboxes and arcade machines. Moreover, segments such as books, posters and photography now also have their place in the event’.
The highlights of the Events + Education section will include workshops by top musicians, showcases by artists of various genres, autograph sessions and ‘meet & greets’. The successful ‘Discover Music’ project for young people is being extended to include the Saturday.