Rotosound is kicking off celebrations of its 60th anniversary at NAMM this year by hosting appearances from bass legends Billy Sheehan and Doug Wimbish at 1pm and 2pm respectively on Saturday January 27th of the show.
The celebration comes at a significant point in the company’s history as in the past 12 months it has branched out into distribution, having taken on UK distribution for Dutch music giant, The Music Alliance (TMA), with access to its full range of instruments and accessories, totalling more than 17,000 products.
Central to the offering is the online Parts Doctor which is a dealer-friendly way to order multiple parts for electric, bass, acoustic and classical guitars. Simply click on the area of the guitar you want the part for and the site will generate a list of thousands of Boston brand guitar accessories to select from. Rotosound’s Chairman, Jason How, explained to MIN how this is particularly appreciated by independent retailers as it gives them access to the equivalent of an ‘own brand’ line without having to get involved in the risks of importing direct.
TMA boasts a central warehouse of 110,000 square feet situated in The Netherlands and reaches 4,500 stores. The range covers 29 exclusive brands with over 60 additional brand names available. New products are continually added to the line-up.
The new website enables UK customers to order online have access to prices, special offers and stock information. As well as all the TMA products, Rotosound strings and accessories are also online, making the website a ‘one stop shop for dealers’
The range includes Richwood Guitars; Hayman drums and percussion; Mayson Guitars, Boston Guitar Parts, Orla Italian electronic keyboards, Wilkinson replacement parts and Salvador Cortez classical guitars among others..