Musikmesse and Prolight + Sound will be introducing ‘MerchDays’ for its next show, in Frankfurt in April 2018, capitalising on the growing opportunities for music brands as ideal partners for merchandising and fan products.
Merchandising and fan-article suppliers will present their products and services in the foyer of Halls 5.1 / 6.1 on the Thursday and Friday of the fairs, 12 and 13 April 2018. The event will be produced in cooperation with Aka Merch & Textil GmbH, the organisers of MerchDays. Messe Frankfurt will integrate the forum for the merchandising sector into its trade-fair duo for musical instruments and event technology. Thus, merchandising and fan-article suppliers and will be open to all visitors of Musikmesse and Prolight + Sound, free of charge.
‘The integration of MerchDays expands the range of products and themes covered by Musikmesse and Prolight + Sound and will give visitors from the music, event and entertainment sector the chance to find out about the latest trends in the merchandising sector – from textiles, electronics and lifestyle articles to technologies for finishing, logistics and e-commerce. We are looking forward to welcoming numerous merchandising decision makers and specialists to our trade-fair duo’, says Michael Biwer, Group Show Director of the `Entertainment, Media & Creative Industries` Business Unit of Messe Frankfurt Exhibition GmbH.
‘With around 100,000 visitors per year, Musikmesse and Prolight + Sound offer a future-oriented setting for the presentation of merchandising and fan articles. Moreover, Messe Frankfurt is the ideal partner to help us develop this meeting place for the sector into a trade fair. With our previous events in Cologne, we have been able to establish MerchDays as the meeting place for the merchandising industry. The advantageous dates in April, the cooperation with Messe Frankfurt and the plans for the Musikmesse Festival were key factors in our decision to move MerchDays to Frankfurt’, adds Stefan Roller-Assfalg, CEO of Aka Merch & Textil GmbH.