Northern Ireland’s Ruach Music Products has got off to a flying start with its long term plan to enter the US market, by signing with direct retailer Musicians Friend.
Started in 2011 by Stephen Henderson in Kilkeel, County Down, Ruach Music Products began by making handcrafted cajons. As the company expanded so did its range, which now includes handmade electric guitars, exotic hardwood effects pedals, hardwood, tolex and tweed pedalboards and a unique cajon range.
The deal with Musician’s Friend is the start of Henderson’s plan to make his company’s products available throughout the USA.
‘We are delighted to have closed a deal with Musicians Friend, cementing our entry to the US market,’ Henderson says. ‘This partnership will see our reach and brand awareness in the USA grow significantly and provide us with further brand validation as we seek to grow our supply chain further in the coming months. We look forward to travelling to California in January to exhibit our brand and products at what has become the biggest trade show in our industry.’
In a statement, the company added: ‘Musicians Friend has become the world’s largest direct marketer of musical instruments and gear since it was founded in 1983 by Rob and DeAnna Eastman. The company’s focus closely relates to that of Ruach Music, priding itself in superior customer service and staff who live and breathe musical instruments. With up to 10,000 orders processed and shipped daily Musicians Friend will guarantee secure delivery of Ruach Products throughout the USA.’