Music China plans live concerts to boost the show appeal

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Music China 2017 Roundup

Music China 2017 (Shanghai, 11-14 October 2017) is promising to hold over 1,000 indoor and outdoor live shows, forums, workshops and master classes to light up the exhibition halls and outdoor areas during the course of the four-day show. Music Instrument News, the UK official partner for Music China, will also be in attendance to report on this major music fair.
As well as live music, some of the fair’s signature fringe events will return once again this year. In cooperation with NAMM and the China Musical Instruments Association (CMIA), the NAMM CMIA Industry Forum will focus on the theme of “Music is around me – a discussion on community music making and education”. The event will invite industry leading experts from around the globe to share their invaluable insight. Speakers of this forum include:
Mr Wang Shicheng, Vice President of China National Light Industry Council / President of China Musical Instrument Association
Ms Robin Walenta, Chairwoman of NAMM
Mr Aaron Friedman, President of Make Music Alliance Inc
Ms Zhu Wenyu, President of Best Friend Music Culture Co Ltd
Meanwhile, the NAMM University Courses are tailor-made for musical instrument dealers and retailers. One of the featured topics here will be customer relationship management – in particular on how to increase sales through personalised engagement with customers.
Elsewhere during the course of Music China 2017, a complete range of educational programmes, master classes and workshops from across all sectors for professionals and music lovers will improve visitors’ knowledge of music and its culture. These include:
Music China Educational Programme
Representatives from brands such as Roland, Casio and more will unveil their successful formulas for music education.
Forums and Workshops for Bowed and Stringed Instruments
The events here will cover instrument making skills, performances and appreciation of bowed and stringed instruments. A number of famous luthiers will demonstrate their violin making craftsmanship.
All About Jazz
Leading Jazz musicians and professors will share their global insights on Jazz promotion and the history of Jazz, including Tina May, an English jazz vocalist who has recorded several albums for 33 Jazz Records.
Forum on Traditional Chinese Instruments
To preserve and promote the essence of traditional Chinese music, a variety of seminars on guzheng, erhu, pipa and guqin will be organised. A themed display area for the ‘konghou’, an ancient plucked instrument which made its way into China from the Silk Road, will also be set up to promote trade and cultural collaboration in the countries and regions along this route.

Music Lab and Kids’ Music Castle
A range of experimental musical instruments will be on display at the Music Lab. These have been created by students from the China Central Academy of Fine Arts and other innovators, and will reveal the enormous possibilities of musical instruments and music creation. Meanwhile, the Kids’ Music Castle is a specially designed multi-sensory zone, which will enable children to experience the world of music and sound by touching and trying out a variety of musical instruments first hand.
Live concerts and industry stars to boost the show’s offerings
As Asia’s most anticipated annual music event, this year’s Music China will be further enriched by more than 1,000 indoor and outdoor live shows, covering a variety of music genres such as rock, jazz, folk, heavy metal, pop and classical music. One of the highlights here will be the SchoolJam, where attendees can experience live performances by 2017 SchoolJam award winner Mikroschrei, the youngest band ever to have won SchoolJam award, and whose talent and enthusiasm was demonstrated at German summer festivals including Hurricane and Southside. The Drum Circles will also allow participants to explore a diverse range of musical and rhythmic expressions.
In addition, the show will also welcome a strong line-up of stars and musicians to perform on the outdoor stages. Some of these include: Lamb of God’s Will Adler and John Steven Campbell, Jost Nickel: a contemporary drummer, composer and educator from Germany whose name can be found on the credits of many global hits, hard Rock guitarist Doug Aldrich, John Frederick Robinson, said to be the most recorded drummer in history, Hikaru Tanimoto, ranked in the top 20 most popular Japanese guitarists by Swing Journal and Baek A-yeon, a famous singer and songwriter from South Korea.
Info: www.musikmesse-china.com